But you’ll still need to manage pieces manually like events or referring dentist drop offs. The benefit of some paid calendar softwares, like those that will come with a Canva or Hootsuite plan, is they will automatically fill in with things like scheduled social posts. They can be shared and updated real time with other team members, which can be difficult with Microsoft Excel unless you’re using cloud based file storage, and can even be formatted to even appear like a regular calendar. We have found that Google Sheets fulfill the needs of most of our marketing teams.
But no matter the size of your practice, you want to make sure it’s user-friendly, meets your unique practice needs, and accessible to all of your team.
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There are a lot of helpful free and paid tools available to help track your marketing efforts. Decide on a platform or app you’ll use to host your marketing calendar Ok, so how do you create this helpful roadmap of your marketing efforts for the year? And how detailed does this thing need to be? Crafting a marketing calendar can seem overwhelming at first, but follow these 6 steps and you’ll be sailing through your goals in no time. What Should be Included in a Marketing Calendar? That’s where a marketing calendar comes in handy! Allowing you to set your practice goals for the year, plan out your marketing campaigns, and alleviate the stress of last minute planning while you maintain and grow your practice. With over 20 years experience marketing for orthodontists, we understand how busy practice life can get-especially in a pandemic. Click here to skip down to our free template. They’ll take some time and resources to create, but it’ll be so worth it. What is a marketing calendar ? A marketing calendar is a great resource tool to visually map out your marketing efforts for the year, month-by-month. If you’ve done all that in 2021, you may have used a marketing calendar! Did you increase your patient leads? Run a successful Facebook ad campaign? Congratulations! Those are both awesome achievements! Ones that often require a lot of brainstorming, research, and planning. As we forge ahead into 2022, let’s take a moment to applaud your marketing efforts for 2021.
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